Hey there!

So lately, I’ve been diving into the world of Email marketing and honestly, I thought it was going to be all boring templates and tech stuff. But nope, it’s way more interesting than I expected. Once I got the hang of things like automations, tags, sequences, and email goals, I was hooked.

Let me walk you through what I’ve figured out so far. Maybe it’ll help you too if you’re starting out like me!

My Mentor’s Golden Email Rules(These Actually Make Sense!)

I’ve been following some advice from my mentor and also reading up a bit. These are a few solid tips I’ve picked up and they really helped me understand how email marketing should be planned (even though I haven’t started writing actual campaigns yet):

• One Email = One Goal 

  Each email should focus on a single, clear objective. For example, if the goal is to get someone to watch a video or sign up for something, that should be the only focus of the email.

• Avoid Spammy Words

Using words like ‘FREE!’ or ‘100% Discount!’ can trigger spam filters. It’s better to use professional language that communicates value without sounding overly promotional or aggressive

• Keep Subject Lines Short & Clear

Subject lines should ideally stay under 125 characters. I haven’t tested this myself yet, but this is something I’ve repeatedly seen recommended for better visibility and open rates.

• Use Clear CTAs (But Not Too Many)

It’s good to include 2–4 CTAs spaced out in the email—but all leading to the same action. This helps guide the reader without overwhelming them.

• Avoid Overly Friendly Tone

Using too casual or over-friendly language (like “Hey bestie!” or “fammm!!”) might make your emails feel less professional. Also, based on what I’ve learned, these types of tones sometimes cause your emails to land in the spam folder because they don’t meet basic email formatting and legibility standards.

• Don’t Overload with Links

Too many links can distract from the main goal of the email. It’s best to include only the most important one to keep the message clear and focused, avoiding unnecessary distractions like social media links.

A Mailchimp Experience 

After hearing so much about Mailchimp, I finally decided to try it—and at first, I’m not gonna lie, it looked a bit confusing. There were tabs everywhere… campaigns, tags, segments, forms—it felt like opening a control panel for the first time

But once I slowed down and started exploring one thing at a time, it actually began to make sense. I watched a few tutorials, read a couple of guides, and slowly, the pieces started coming together.

Here’s what stood out for me:

• Tags – Help you organize people based on their activity or interest.

• Segments – Let you send emails to specific groups (like only those who clicked a link or joined via a form).

• Campaigns – Your actual email flow.

• Audience – All your subscribers in one place.

• Hosted Forms – Ready-made signup forms you can use on websites

Learning these made me realize that email marketing is not just about sending emails—it’s about sending them to the right people at the right time..

This rule is non-negotiable. But knowing the rule is only half the battle. The book, Email Marketing Rules, provides the exact strategies and tactical blueprints for implementing this effectively and protecting your sender reputation. Learn the implementation secrets here.“

Why Tags Make Everything Easier

If there’s one thing I’m glad I explored deeper—it’s tags. Tags make managing subscribers so much easier, especially when your list starts to grow.

With tags, I understood how businesses track who’s where in their journey.  A simple way to think about it:

Here is a basic customer type

• Cold – These are people who signed up but haven’t really interacted yet.

• Warm – They’ve clicked, opened, or shown some interest.

• Hot – They’re ready to take action (like buy or join something).

Marketing infographic classifying lead engagement levels.

So instead of sending one big email blast to everyone, you can send something more relevant to each group. That’s where personalization and smart targeting start.

Even though I haven’t built full campaigns yet, just understanding this logic made a huge difference in how I look at email strategy now.

Funnels & Automation – What I’ve Discovered So Far

Visual of how emails move leads through conversion stages.

Think of it like this:

1. Someone signs up for your newsletter.

2. They get a welcome email.

3. A day later, they get a value-packed email about a related topic.

4. Then, maybe a product intro or offer.

That’s a funnel—a path that moves people closer to an action. And when it’s all automated? Even better.

Tools like Mailchimp help set this up once, and then everything runs on autopilot. You don’t have to send each message manually—just plan the sequence and let it work behind the scenes.

I’m still exploring this part, this is demo basic campaign flow  

Automation workflow with timing intervals for lead nurturing.

My Email Marketing Journey So Far…

So yeah! This learning path helped me understand how automation works, how important it is to keep your emails focused on one goal, and how segmenting your audience makes the whole strategy smarter.

I still have a lot more to learn and try out—but I’m enjoying every step. 

Thanks for reading! I’ll be posting more of my learning journey every week—so stay tuned!!!!

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